by Erica Seidel | Aug 24, 2021
Quick – what’s the hardest role to hire for on a marketing team, in your opinion? (Even harder than hiring a CMO.) In B2B SaaS, the answer I hear consistently is – drum roll, please: Product marketing. With the right product marketing leader in place – good...
by Erica Seidel | Mar 4, 2021
I’m doing a fun new search for a VP of Marketing. This search is for a high-growth, PE-backed SaaS company in the Washington, DC area. This company serves the people in corporations who run government affairs. The technology is used to influence all the critical...
by Erica Seidel | Feb 11, 2021
This time of year, I have a lot of conversations about what’s up with executive search in marketing. What’s the market like? How are CEO perceptions of their marketing leaders shifting? How gettable are top candidates? What new roles are emerging?...
by Erica Seidel | Jan 25, 2021
I’m doing a really fun new search, for a VP of Global Solutions Marketing for a high-growth SaaS company. This role is about putting the MARKET into Marketing — it’s a bit like being a general manager, driving growth in key solutions areas. Details...
by Erica Seidel | Nov 18, 2020
“This candidate spent a year in their last job, 18 months at the job before that, and 9 months at the role before that. Too risky. Bring me someone with longer tenures.” This is the most common objection I hear from CEOs when discussing candidates for CMO...
