by Erica Seidel | Sep 24, 2024
These days, when CEOs and investors hire marketing leaders, they can have very specific wish lists. Such as: Experience scaling from point A to point B Facility with a mix of sales-led and product-led growth motions Background that spikes in demand generation...
by Erica Seidel | Aug 29, 2024
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
by Erica Seidel | Aug 15, 2024
I’ve recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for…. and the trickiest executive role to get right. In the latest episode of The Get podcast,...
by Erica Seidel | Aug 1, 2024
The newest episode of The Get is live and it’s a really exciting one! It’s called “CMO Secrets to Maximize Recruiter & Network Relationships.” I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What’s...
by Erica Seidel | Jul 18, 2024
Excited to share that The Get podcast is back! It’s Season 6… and our theme this season is ‘The Race to Reduce Risk in CMO Recruiting.’ I’ve been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting....
