by Erica Seidel | Jun 9, 2017
I was talking with a chief marketer last week. He wants help recruiting a digital marketing leader. He said, “I’d like someone from outside my industry. When you do a search, how do you tell if someone can switch sectors successfully?” What I thought...
by Erica Seidel | May 5, 2017
The Connective Good just started a search for a Director of Marketing Technology for a top digital health company serving 30 million consumers a month. The role is based in Denver. This new leader will: Dream up and deliver new programs to re-engage consumers and...
by Erica Seidel | Mar 30, 2017
[This guide originally appeared on ChiefMarTec: 32 questions you should ask when you interview a martech leader ] Remember the story of the Otis elevator repair guy? As the story goes, if your elevator stops working, you call the guy. He comes over, taps on your...
by Erica Seidel | Mar 16, 2017
I write to share something with you: a cool way to evaluate if your dream candidate has leadership values that are a match with your organization. You may want to adopt this exercise in your own recruiting. Recently I was retained by the Chief Brand Technologist (yes...
by Erica Seidel | Jan 31, 2017
I’m excited to announce that I’ve started a new career advice column, called “Ask the MarTech Recruiter”. This column will appear weekly on the ChiefMarTec.com blog, edited by the esteemed Scott Brinker of MarTech fame. The first column...
