I thought, "What a great idea!" Andres is using his out of office response as a marketing tool, to:
- Showcase the sabbatical perk at Meetup
- Point people to Meetup's recruiting site
With this approach, you could attract talent while you sleep. Or while you swim, surf, or sail.
You could even highlight specific roles: "Do you know a great data scientist? Click here."
Andres's ten-second investment in attracting talent is a great example of applying marketing chops to recruiting, which is a theme I discuss in my upcoming research report on "The Talent Land Grab In Marketing Tech: How To Win."
I will be presenting the results of this research at the MarTech Conference in August. To read a preview, check out this Q&A on the Chief Marketing Technologist blog.